Eating Lake Ontario 2 poster

Eating Lake Ontario is a really cool event that happens in the Kingston-Wolfe Island area. The featured food is sourced from Lake Ontario and its watershed. I had the opportunity to attend the inaugural event in 2016 and everything tasted amazing! I love this event. It’s super educational and you can feel how excited people are to attend it.

The Challenge:

2016 Eating Lake Ontario poster.

I was a little intimidated when I was asked to design the poster for Eating Lake Ontario 2 because I really loved the poster for the original 2016 event. I don’t know who the designer was, but I remember admiring the grainy, bold, and flat illustrative style. I thought it really matched the tone of the event too.

For the 2017 event, I didn’t want to create something too different because the event was really successful in 2016 and if the same attendees saw this poster, I wanted them recognize it (so they might attend again). Because I couldn’t imitate the illustrative style convincingly and needed to turn this around quickly, I approached it as a tribute to the first poster. I tried to keep some elements consistent and added some depth to the design to make it more my own. Adding the fishing-chef made me smile too.