Mini-sized brochure for Swim Drink Fish Canada / Lake Ontario Waterkeeper
An infographic created to explain the main types of microplastics found throughout the Great Lakes. This wallet-sized two-fold brochure was originally created for print, but was also adapted for web.
One of the hopes for this brochure was to provide people with a guide that could easily fit into a wallet. In its folded state, the brochure is the size of a standard business card. Since the copy had already been cut down, there wasn’t much left to remove. So the biggest challenges were keeping the design simple, and ensuring the object flow remained engaging and the text remained legible.